JLM Mortgage Services

Established in 2002, JLM Mortgage Services Ltd is a mortgage and protection network with 72 advisers spread across 16 appointed representative firms. Privately owned and completely independent, JLM is currently one of the country’s fastest-growing mortgage networks.

Built on three founding principles, JLM takes enormous pride in treating each and every client with the same level or care and expertise:

• Treat clients as we wish to be treated
• Provide completely impartial advice
• Look outside the box

This approach has seen JLM grow at a continued and steady rate, exceed our targets year on year (£1.5 billion pounds worth of lending, projected £2 billion for 2019), and build a reputation based on quality and customer excellence.

In the last 12 months JLM has taken significant steps to improve customer outcomes and business quality in protection sales, focusing on three particular areas; professional development, protection specific targets and specialist knowledge.

Delivering internal workshops partnered alongside trusted providers, has enabled advisers to expand their knowledge and understanding around protection products. This in turn has led to greater engagement with clients, higher levels of product penetration and improved client satisfaction.

Redefined protection targets for residential mortgages, has prompted greater focus from advisers on clients’ protection needs. High expectations have benefited clients, producing a more balanced approach to their mortgage and protection needs, as well as improved sales figures.

Where clients’ needs are more complex, protection advice benefits from a degree of specialist knowledge and experience. Mortgage advisers have found the option to refer clients to a protection-only adviser, not only means their clients achieve tailored outcomes, but they are free to spend more time concentrating on mortgage sales. Via a protection only adviser, we have found the average number of policies sold per mortgage case has increased to 5.3.

Refining processes and knowledge in the protection area of the business has built greater trust and understanding with clients, fewer omissions during application and a better persistency rate. This improved approach also allows advisers to fully explore the protection arena with each client, rather than the process remaining very mortgage-centric.

‘I have used JLM for a number of years for new mortgages, life insurance and general financial advice and I have always found Rory very welcoming and extremely knowledgeable. I wouldn’t hesitate to recommend Rory and his team.’ D Jones, Trust Pilot

‘JLM are a fantastic, honest, hardworking company. I have used JLM a number of times, not only for my mortgage but life insurance policies. Seb and his team are always very helpful. I have complete trust in the advice I obtain from JLM.’ J Wheeler, Trust Pilot

‘Kish has an extensive knowledge of the insurance market and made it very clear which was the best policy for us to choose. He called us at a time that suited our busy lives best, which was 18:30 on a Friday night. Kish is your man if you need any advice with your insurances.’ L McManus, Facebook