Founded by Anthony Rose and Chris Oatway, LDNfinance is based in London and established in May 2017 as an independent ‘Whole of Market’ mortgage specialist. Bringing together expert specialists in all areas of property finance to create a firm with a fresh approach to offering mortgage advice.

Our approach is best defined as being ‘Modernly Professional’ as we strive to create a relaxed, forward thinking working environment but ensure that we hold ourselves to the highest possible standards of professionalism when it comes to the act of giving advice and administering applications on behalf of our clients. This approach has attracted new talent to join our team at an incredible rate and has seen us grow from 4 to 18 staff members in just over two years.

With the market changing towards more specialist forms of finance, Anthony and Chris understood the need for a separation between the Residential and Specialist Finance areas. Subsequently, the business structure was devised to include; Residential, BTL, Development finance, Commercial finance, Bridging finance and Protection. With our tailored approach across all these segments, we have been able to offer a highly skilled and client focussed solution to a wide range of property transactions and types of clients. We feel this is quite unique within the industry and has taken considerable development and planning. We have invested significant time and money into refining our end-to-end processes to create a seamless customer experience and allowing us to form stronger relationships with our clients, lenders and introducers.

We believe experience, attention to detail and gaining a full understanding of the client’s situation is crucial to deliver exceptional customer service. Through our knowledge and understanding of complex income situations, asset structures and the preferences of clients, we can devise bespoke and innovative solutions to meet the client’s borrowing needs. Our dedication and customer centric mindset is reflected in our financial year on year figures, with an amazing 165% growth in total completed lending from FY17/18 to FY18/19.

So we can fully understand our client experiences and continue improving our service, we utilise Trustpilot to provide our clients an anonymous and unbiased platform to review their experience with us. It also provides us with another platform to thank our customers, solve problems and show potential clients how we work through difficulties and provide solutions. We truly value honest feedback and are proud of our ‘Excellent’ 4.7/5-star rating.

Our passion and commitment also extend beyond day to day business, as we actively participate in opportunities externally which would allow us to educate and share our knowledge with the wider industry. We have featured in several media platforms to provide expert commentary on the current residential mortgage and bridging finance market, providing insights into both current trends and predict future market movements. As a signatory of the Women in Finance Charter, we are also fully committed to creating a more balanced and fair industry and to engage with other financial service firms to support the progression of women in senior roles.