Life Cover is a fully advised Protection proposition, for both the consumer and intermediary markets. Whilst relatively new, formed in 2018, the senior team is certainly not. Their collective knowledge and experience have ensured the business has grown in both numbers and reputation, without compromising service levels. This has been achieved by investing in both systems and people, not just one.

Many other organisations can say the same, so what is it that differentiates from others in the market?


 We only provide advice on protection products. We leave the advice of lending products to the experts, but combine the two entities together, we formulate an excellent proposition for the client.

We have been increasing our presence within the intermediary market throughout the year, even during the lockdown periods. Due to the excellent nature of this industry, we were even introduced to a broker, by another broker, because of the service we provide and the benefits of outsourcing.


The business has been built upon a bespoke CRM from Engaged Resource, with fully integrated tools for telephony, quoting and transacting. This enables the brokers to provide an end-to-end compliant service, in an exemplary and efficient manner.

The reporting functionality is also unique to the business. We are able to assess which lead sources, are performing best, which advisers are converting the most clients, clawback levels, all live throughout the day. We can then make adjustments where required, to maximise revenue.


All of our intermediary partners integrate with the CRM, so they can hotkey customers across, tracking the lead source and therefore producing accurate commission statements. Partners can then choose to be paid either weekly or monthly, depending upon the brokers preference. Partnerships are based upon trust and can only be achieved through transparency.


 This is fundamental to a working relationship. We maintain regular communication with our partners, conducting meetings on a monthly basis, as a minimum, either face to face (when permitted) or via video tools. This open dialogue ensures we are operating and meeting service levels, our systems are working and maintaining transparency.

“Since working with, we have seen productivity and revenues increase significantly. We provide the Secured Loan; they provide the protection. The combination of the two firms, provides a wonderful service to the customer, who recognises the specialities of both and how they are best served. I couldn’t recommend them highly enough and was very thankful for the introduction.”

Nick Morris

Director, Accepted Money

“Good morning Aimee, Was lovely to speak yesterday. You’ve made a ‘not fun’ thing (life insurance) lots of fun and you were very patient and couldn’t have been more helpful. Perfect.”

Dan (Client)